Press Release, August 2015: LifeMed was launched with a vision of serving the community with the highest possible level of emergency medical care available. Almost 10 years later, this remains their top priority.
LifeMed is a 24-hour emergency ambulance service providing medical care across South Africa. They also provide medical standby for events and first aid, CPD, CPR and basic fire training as well as injury on duty transport services. Their medical Airwing services are able to transport sick and injured patients within South Africa and from across the border. And in delivering each of these services, they remain fully committed to excellence and to providing the highest level of emergency care to every patient.
What separates LifeMed from other ambulance services is the fact that the directors have entrenched certain core values into the company’s culture – among them an absolute dedication to attaining and maintaining excellence in service every day, in every case. Willie Lightfoot, owner and founder of LifeMed, believes that the fact that the company is owner-run with the owners working alongside the staff is another crucial aspect that has contributed to their success. “We don’t have shareholders in our company. The owners themselves are paramedics and they make sure that every patient experiences the best practice. All our operational and control room staff undergoes continuous CPD training to make sure they provide the best and latest in medical care,” says Willie.
As part of their commitment, LifeMed seeks to continuously improve their offering while ensuring that they include additional services that patients might not find elsewhere. For instance, they constantly work on expanding their operational reach with new ‘bases’ to improve response times and to extend their coverage. Alongside this, they offer a payment plan to non-medical aid patients in order to provide them with access to private ambulance care. “All of these aspects of our company exist because of our commitment and dedication to excellence. We strive for it every day and to make sure that we always hit the mark, we put a quality assurance system in place where client queries and matters of service problems can be dealt with efficiently,” says Willie.
In order to carry the passion that they have for the work they do over to their immediate community, LifeMed also hosts numerous charity events to show their support both to their patients and their communities.
LifeMed attends to emergencies at homes, offices, industrial areas, schools and motor vehicle accidents. According to Willie, the most common emergencies that LifeMed responders encounter are road accidents; collapses and fainting; difficulty breathing brought on by asthma, anaphylaxis or bronchitis; heart attacks; and falls – especially among the elderly. In all cases he says, every patient is made a top priority and is given the best possible care and medical attention.
For more information, visit www.lifemed911.co.za. To stay up to date on LifeMed’s latest news, ‘Like’ the Life Med Ambulance Services Facebook page or follow them on Twitter @lifemedems.